Being
a business owner, the most important thing that matters to you is
your business website. It
is a medium to get more clients for your business which is your
ultimate aim. Since your website is of utmost importance for your
business, proper analysis should be done before creating it. There
are certain factors which separates a great website from a good one.
Listed below are ten most important elements which can make your
website a great one.
1.
Easy Navigation
User-friendly
navigation should be used to help your users while surfing your
website. Easy accessibility should be there to facilitate users from
one page to the other. Use a sitemap to facilitate both the user and
search engines experience
to get you higher ranking. You should strike the right cord by going
for the interactive menu and not the annoying one.
2.
Perfect Visual Design
You
just have 1/10th of a second to impress your visitor when they visit
your website. Nice graphics and proper
visual representation could be used to draw and engage them. Use
a visual design which will
be appropriate and not too much. Use scrolling text, animation and
flash intros only when required to emphasize on a point for maximum
effect.
3.
Relevant Content
Content
is and will always be the king for your website. Your visitors will
be glued to your website if you will give them fresh, unique and
relevant information. The text on your website should be concise and
easy to read to make it user-friendly in every aspect. Right content
will make your website more engaging, popular and effective.
4.
Be Web Friendly
Being
web-friendly is the most
important element of any website. Make sure that the developers take
a note that your website runs smoothly on all major browsers. Proper
implementation of SEO with
all the tags and meta description is required to get a better
ranking. Do not forget to incorporate all the necessary factors which
will affect your website's ranking and performance.
5.
Maximum Interaction
Your
website should be interactive and should hold the attention of your
visitors. All the pages in your website should be highly engaging,
influencing your visitors to contact you. Better interaction will
lead to more conversion which is every site's ultimate goal. You can
go for maximum interaction but do not go for annoyance as it will
work as customer's repellent.
6.
Provide Information Accessibility
Do
not be under the delusion that your customers are having a lot of
time for searching your contact information. Make sure that you have
your contact information and details on your website main page so
that your visitors can contact you. Easy
accessibility of all the relevant information is the key to keep
your visitors happy.
7.
Focus on being Intuitive
You
can win over your customers by providing them exactly what they are
looking for. Create an intuitive
website so that your visitors can get everything they need. Do
not make your website unnecessarily complex and think about the
feasibility of your customers. Creating the most relevant website for
your visitors should be your aim as it will bring you more business.
8.
Help Yourself in Branding
Your
website should be a replica of your physical company, if any. You
should make sure that it shows your brand
logo and other important information. Your visitors should relate
to your company by looking at your website. It will add to the
credibility of your business.
Customers wants to deal with a reliable company with all informations
intact.
9
Fastest Turnaround Time
Your
site speed is one of the main reason why your customers could switch
to your competitors. The upload time of your website should be
minimum to attract more visitors. Make sure that your website get
loaded within few seconds. The longer your website will take to load
itself, the more customers you will lose. Create a super
fast website to get maximum business.
10.
Top Conversion Ratio
Customers
visiting your website is important but conversion is also equally
important. You should integrate everything in your website which will
make customers go for it. Try to increase your customer base by
including all the latest
advancements and technology. Include all the necessary tools
which will help you in increasing the conversion
ratio of your website.
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