5 Steps to a Successful New Website Launch5 Steps to a Successful New Website Launch

In this digital age, a website is important for your business to survive. Being one of the most powerful tools for marketing, you need to hire a website designing company that can give you the most amazing website design and help you with your website development.

Below are the important steps to help you ensure that the launch of your new website will be a success.

Start With the Website Development Project

Prior to starting a site project, see to it that you consider your budget, and the people who will man the whole process. Validate if your existing website developer has the necessary skills for achieving your digital goals or it might be time to search for other options.

Establish the Foundation

In the same way that engineers don’t start a building without blueprints, you should have a set plan that includes all the must-haves and the nice-to-haves. Most of the time, different stakeholders have their own wish list which can lead to scope creep, inflate budgets, and delayed launch without really giving support to your business objectives. Experts recommend that you take a look at your marketing and business plans, value proposition, brand, market/customer augmentation, existing digital assets, and technological needs.

Look for the Right Partner

After documenting all the requirements, there are numerous options for developing the new site. You can opt to purchase an out of the box solution with monthly fee, hire a full service website maintenance company, or use a freelance website developer. It is best that you choose a renowned web development firm that specializes in website design, website optimization, website speed, SEO and everything involved herein.

Manage the Project

Once you chose the right firm, see to it that you sign a contract which includes your milestones and buildup requirements with specific dates. The moment the project takes off, supervise the entire process as there will be some unexpected things which can happen. When you are involved, these will never come out of the blue.

Track the Progress and Celebrate Your Brand New Site

See to it that you understand what you are reviewing in every phase for you to sign off on deliverables with complete confidence. You also have to track for any bugs in your chosen web partner and ensure that an analytics solution has been put in place from the very first day for measuring your performance. If this is an ecommerce site, test all steps of the process of ordering to guarantee a smooth experience for customers and an optimal sale conversion. Aside from the post launch warranty, your chosen web firm must also offer a maintenance and security program to keep your site updated. This is imperative.

Remember that the launch of your site is merely the start of a wonderful journey. You have to be hands on in everything to ensure that your site will not only enjoy a successful launch but also a thriving popularity in the many years to come.

7 Reasons Why You Should Rethink Your Website Content Today

You’ve hired the finest e-Commerce design agency in your area or online to make a professional-looking and easy to navigate website. You’ve also put in a lot of hours to ensure that each aspect of the website wows your targeted audience. However, your website isn’t generating the results you expected. Perhaps, it is the best time to rethink the content of your website today. Below are some of the reasons why

Low Traffic

Your website isn’t generating the traffic you want and this might be a direct result of having poor web content. Have you tried optimizing your web content and your website to get high ranking on your search engine? Have you tried testing your call to action buttons? There are several questions that you have to answer and a professional might help you with this.

Poor Visibility

Once your customers are looking for you over the internet and cannot find your site, it is a clear case of extremely poor online visibility. This is also the reason why you’re not getting enough traffic to your website. Try typing your business name into Google or some search engines. Does it appear on the first page? It must and if it does not, you should rethink the content of your website.

Low Sales

The numbers don’t lie. Although your website isn’t generating traffic, it must be able to convert customers who visit your site. If your web content isn’t engaging enough, your visitors could be bouncing off very quickly. Review the average time your visitors spend on your website and review the analytic for you to know the bounce rates.

Boring Content

Content isn’t just text. It is actually everything that will help you communicate and spread the word about your business. If you think stunning web design is enough, better think twice. Your web design can do so much if you will combine it with good web content.

Your Web Content Fails to Identify Clearly What You Can Do and Who You Are

If your web content fails to convey who you are effectively and the products or services you offer, it’s useless to your readers.

Your Web Content Fails to Give Solutions or Answers

People searching online are typically looking for solutions or answers. Websites that provide such solutions or answers can be attractive while one that does not might be forgotten or passed over.

Web Content is Failing, Pedantic to Connect with the Readers Emotionally

While this may be true that a person is searching for services or products, they do not really like to be told that they do not understand on how to do something on their own. 

 

The Bottom Line

Making web content that attracts your targeted audience is a trial and error procedure. However, it has lots of benefits to your business. When you have made a blog post, you may promote it across your social media channels through a link back to your site. Your attractive content will start moving traffic from various social media channels to your site.