The Most Important Elements To Include In Your Website Footer

Designing your footer is as important as designing other elements of your website. The header might be the the first thing that visitors notice on your website but footer too is equally significant. While designing the website, footer is one aspect which is usually neglected. This practice is not good as it may lead to less popularity of your website among visitors. Do not overload your website's footer with disclaimers and copyright as it can be used for various other purposes too. Businesses have to look at footer differently and give users every opportunity to get various useful information and links.

The footer can be used to add more functionality, good construction and design so that visitors can be easily convinced. The footer should be designed properly as many visitors will scroll down the website for contact details. Various social media links, special offers, featured products, blogs links, etc can be displayed in the footer. Listed below are the most important elements which should be included in footer for better results.

1. Proper Subscription Button

If your business wants to reach out to maximum customers, subscription option can be really helpful. Different visitors can subscribe for various services offered to receive information for the same. While offering the option to sign-up, make sure that the space, structure and design are well placed. The more appealing your footer would be, more inclined will be the visitors to click on it. Attractive and interesting footers is a useful way to grab more attention from the visitors.

2. Easy Navigation Links

Easy navigation links will improve the user-experience. Since the visitors will like your website design, they will become your regular visitors. The two most important links for any website's footer are the “About Us” and “Contact” page. There are websites which include even “Blog” link in their footer. The “Portfolio” link can also be included in the footer of the website. You can include 3-4 important navigation links in your footer depending on your business strategy. 

 

3. Integrate Social Media Icons

Personalize the social media icons by creating them from the scratch to make them more appealing. The downloaded general social buttons should not be used as they fail to bring the relevant impact. The personalized social buttons will attract more visitors who will connect with your business. With specially designed social media icons you can make your visitors realize that you care for their feedbacks and suggestions.

4. Effective Calls To Action

If you are showcasing some special offers, products or contest, proper call to actions buttons should be used. The attractive CTA buttons will steer the users to click it and get the information in detail. The more appealing your CTA button will be better it will for conversion. Proper spacing should be given for call to action as it can make it more effective. Use the CTA buttons to transform your website's footer design and add more personality to the design of your website.

The design and other elements of footer should be duly considered before finalizing it. The footer on your website tells your users about your design standards and navigation throughout the website. The footer should be designed according to the need and requirements of the website. Not all footers require equal space and not all footers should have the same design, place them according to your web design strategy.

How To Give Christmas Flavor To Your Brand?

With Christmas approaching, fun and frolic is in the air. Every business organization is trying its best to cash this mood of festivity and earn maximum revenues. Customers all around the world spend a lot on Christmas, making it the most preferred time for business units. If you want to extract maximum benefits from this season, you will have to come up with a strong and effective seasonal marketing strategy. If you will give a Christmas flavor to your brand, it will give you better ROI besides making it more popular among customers. Nothing gives more pleasure to customers than their trusted brands getting into the Christmas spirit.  

Your Christmas branding should be authentic, meaning and engaging to carve a distinct identity among your customers. Listed below are some of the important points which must be kept in mind while designing brand strategy for Christmas.

1. Make it Meaningful

Do not re-design your brand for the sake of it. Your attempt to give Christmas flavor to your brand  should have a proper meaning. Your brand should connect with your customers emotionally. Roping in Christmas-related items without any implication is both foolish and ineffective. Your customers will not get inspired from your brand and forget it easily. 

2. Attractive Packaging

It's all about packing your offering in the most attractive and different way. Make your products or services more aspirational, fun, and desirable with one-of-its-kind packaging. Do not go out of the context as it will obscure the core meaning of your brand. A simple and elegant style of packaging will bring cheer to your customers and Christmas spirit to your brand.

3. Loads of Christmas Discounts

Christmas is all about giving more to your customers with alluring discounts and offers. You can come up with a strategy of offering your product/service at a lesser price without compromising quality. Club your products and give heavy discounts on the purchase of products. Give your customers a reason to come to you this Christmas.

4. Reach Mobile Users

With an ever increase in the number of mobile users, it is important to reach out to these customers. About one-third of all the online sales are made with mobile devices, and you cannot imagine success without emphasizing on this. Mobile branding as per Christmas will help you to connect quickly with your customers and create a strong image in their mind.

5. Provide Last-Minute Offers

In the midst of everything, customers do forget to shop and always go for last minute shopping. Give your customers a reason to wait for the last-minute offers in Christmas. Keep engaging your customers through your streamlined advertising so that they are glued to your business. Use your website and social media to reach maximum customers and make them happy this Christmas. 

6. Increase Your Brand Loyalty

You can take Christmas as an opportunity to make your customers more loyal to you. Do something unexpected and pleasantly surprising for your customers to increase your brand loyalty. Do not leave any chance of demonstrating your appreciation for your customer's patronage. Make your customers feel special and they will always remember your gesture.

7. Use Social Media
Social media has become one of the most powerful medium of connecting with your customers. Incorporate that Christmas spirit in your brand and you will connect with millions of people active on social media platforms. Interact with your customers on social media with interesting and engaging conversation.

Branding your business for Christmas does not necessarily mean it has to be complex or expensive. While giving Christmas flavor to your brand, you should be both authentic and meaningful. This Christmas, keep the values and loyalty of your business intact with an eye to increase brand loyalty.

Importance of Content for Your Website

With the advent of the internet, people have started using it for getting any information which they need. It has become a potent information source in this fast moving world. People have started using internet for information on everything like products, services, travel destinations, etc. You name it and internet is flooded with information on your desired topic.

With the information being so special to the visitors, content becomes the prime objective to aim for. According to me, content is much more than just a strings of words. Original, unique and well-written content has many benefits for your website. YourSeoPick, a leading SEO Service Provider understands the importance of content. With its years of expertise and experience it aims at providing your website with the best content. It makes sure that your website attracts search engines, increases web traffic and earn more business for you through right content. Right content in the most unique and original way is what they aim at. Some of the ways in which a professional web content writing can help your website are:

Providing Information

Just remember that content is the most important thing on your website. An exceptional content can turn an ordinary website into an amazing and vice-versa. Content tells your current and prospective customers about your identity. Who you are, what do you offer, what is your specialty, these few things help your site visitor form an opinion about you. With the right content on your website, the more you tell, the more you sell.

Attracting better Search Engine Ranking

Search engines have their algorithm to show your website on their search page. Search engines always look for keywords, titles, description, key phrases, etc. to decide your ranking in the search results. A well-written and formulated content should take into consideration all these factors. If your content is written after taking into account all these factors, your website will be ranked higher on the search page. A higher rank is every website's ultimate aim these days.

Adding Value

A content which is rich in its value and worth is expected to draw more web traffic to your website.

Relevant and useful information can make your visitors flock towards your website. Your content can educate, entertain, inform or persuade your visitors depending on your objectives. A content-rich website will surely increase your site “engagements” and urge your customers to visit you again and again. Content should be written according to visitor need and requirement.

Helping People in Reading

Your content should not be too lengthy and hard for the visitors to read. Reading from computer screen is different from reading on paper. People usually skim or scan your content rather than reading it word by word. Since computer screen reading put strain on your eyes, it should be made short and concise. Your content should be in small sentences and paragraphs with subheads to draw visitor's attention.

Making your Visuals more Valuable

Your pictures too have an important role to play with search engine ranking. Your content should also take into account the various pictures. All your visuals should be properly described with proper keywords. Your skill fully written visual description will add value to your pictures. It also helps your website to gain rank in search results.