Designing
your footer is as important as designing other elements of your
website. The header might be the the first thing that visitors notice
on your website but footer too is equally significant. While
designing
the website, footer is one aspect which is usually neglected.
This practice is not good as it may lead to less popularity of your
website among visitors. Do not overload your website's
footer with disclaimers and copyright as it can be used for
various other purposes too. Businesses have to look at footer
differently and give users every opportunity to get various useful
information
and links.
The
footer can be used to add more functionality,
good construction and design so that visitors can be easily
convinced. The footer should be designed properly as many visitors
will scroll down the website for contact details. Various
social media links, special offers, featured products, blogs links,
etc can be displayed in the footer. Listed below are the most
important elements which should be included in footer for better
results.
1.
Proper Subscription Button
If
your business wants to reach out to maximum customers, subscription
option can be really helpful. Different visitors can subscribe for
various services offered to receive information for the same. While
offering the option to sign-up, make sure that the space, structure
and design are well placed. The more appealing your footer would be,
more inclined will be the visitors to click on it. Attractive
and interesting footers is a useful way to grab more attention
from the visitors.
2.
Easy Navigation Links
Easy
navigation links will improve the user-experience. Since the visitors
will like your website design, they will become your regular
visitors. The two most important links for any website's footer are
the “About Us” and “Contact” page. There are websites which
include even “Blog” link in their footer. The “Portfolio”
link can also be included in the footer of the website. You can
include 3-4 important navigation links in your footer depending on
your business
strategy.
3.
Integrate Social Media Icons
Personalize
the social media icons by creating them from the scratch to make them
more appealing. The downloaded general
social buttons should not be used as they fail to bring the
relevant impact. The personalized social buttons will attract more
visitors who will connect with your business. With specially designed
social
media icons you can make your visitors realize that you care for
their feedbacks and suggestions.
4.
Effective Calls To Action
If
you are showcasing some special offers, products or contest, proper
call
to actions buttons should be used. The attractive CTA
buttons will steer the users to click it and get the information
in detail. The more appealing your CTA button will be better it will
for conversion. Proper spacing should be given for call
to action as it can make it more effective. Use the CTA buttons
to transform your website's
footer design and add more personality to the design of your
website.
The
design and other elements of footer should be duly considered before
finalizing it. The footer on your website tells your users about your
design
standards and navigation throughout the website. The footer
should be designed according to the need and requirements of the
website. Not all footers require equal space and not all footers
should have the same design, place them according to your web
design strategy.
